Case Study
303 White Lion Ct
May River Preserve in Bluffton SC
List Price $689,900
3 BEDS
2 BATHS
2251 SQFT
Initial Meeting & Consultation
Goal: Sell Quickly For Top Dollar
The sellers used this property as a 2nd home and felt it was time to get it sold to capitalize on their equity. They interviewed a few brokerages and then called Robert last for his opinion. They were impressed by his recent sales and his marketing plan to get the property sold. The seller wanted to price the house aggressively to get top dollar in this recently changing market. Homes were now siting longer, it’s Q4 of 2022 and interest rates are at an all time high since the last 3 years. They ultimately selected Robert for the job.
Step 1: Capture the Property
Custom Marketing Plan
What makes the property unique?
Each home has unique features and our goal is always to identify and highlight those areas of the property that will ultimately help it to sell. In this case, the home featured a large homesite with lake views. We knew it should be featured and had the photographer spend extra time capturing this beauty.
Twilight Photo
A twilight photo can capture the beauty of the property as the sun is setting. It helps the property to stand out and quickly grab attention when potential buyers are looking online.
Drone Photos
Getting up in the air is key to showcase an entirely new aspect of the property. It shows the area around the home and can help to sell the location. In this case, the house was on the lake and so this was highlighted in the marketing.
Sneak Peek Video Tour
We hired a professional videographer to come out and showcase the property. The video captures the amazing beauty this property has to offer. The drone video is exceptional! We uploaded to YouTube and ran ads on local televisions and computers/cell phones. We had a great response!
Total Views
14,496
360 Video Tour
The latest technology allows buyers to virtually walk through a house with 360 camera technology. This is a great marketing tool to utilize to get buyers even closer to feeling like they are there.
Step 2: Market the Property
Social Media Post
We shared the property on our Facebook Business page, Instagram, TikTok. And ran ads on the platforms. Here are the results from just the Facebook post.
People Reached
5,932
Link Clicks
28
Video ThruPlays
3,233
eBlast Real Estate Agents
The property was sent out to all the real estate agents in the local market – 1,989 subscribers with custom tags <<First Name>> to grab attention.
Online Exposure - Website Syndication
The property was listed on the HHIMLS and well as the Lowcountry Regional MLS (Beaufort) for maximum exposure as well as syndicated to other real estate property websites including our own MoulRealtors.com.
Just Listed Cards
We mailed out JUST LISTED cards to the neighborhood in a radius from the property. Neighbors can be the best source for word of mouth to help spread the news!
under contract 10 days on market
After 8 Showings.
Step 3: Contract to Closing
What We Provided
Getting a property SOLD is not just about capturing it and getting it under contract. The next steps are critical – taking it from contract to closing.
Support Staff
We provided a Transaction Coordinator to help from start to finish - contract to closing.
Attorney Selection
We helped the sellers find and hire a local real estate attorney to represent them for the transaction. We worked closely with the attorney to get everything they needed.
CL- 100 Termite Inspection
We recommended a few companies to complete the SC required CL100 Termite and Wood Rot inspection and scheduled the appointment.
Home Inspection Repair Negotiation
We negotiated this contract to be sold AS IS with no repairs or inspections, saving the seller money.
Appraisal Negotiation
In this case, the property was sold ALL CASH and therefore there was no appraisal to negotiate.
Settlement Statement Review
We reviewed the final settlement statement a few days before closing and made necessary adjustments to make sure the seller was not paying for things they should not.
CLOSED for $670,00
26 Days from Listing to Closing! Listed 11/9 -> Under Contract 11/19 -> Closed 12/5
The seller recognized the market was changing and we negotiated on the first offer that came in. Since it was ALL CASH with no contingencies, appraisals or inspections, the seller chose to accept a price lower than asking to be able to be closed before the Holidays and not have to worry and stress about the closing.